mini vl campaigns
Fleshing out RHEON Lab's digital content package for Brand Marketing. These assets are designed to be used for PowerPoint presentation backgrounds, social media posts, product launch trailers and more.
I designed the visual language for the campaign and made every asset using CG on Blender.
I first defined the content brief with the Head of Brand & Marketing, then made assets following and developing on the brief in a week-long sprint.
My approach was to focus on making slow video clips making it easy to use the asset widely. You can always speed up footage to fit future videos, but it is difficult to slow the videos down. This video first approach made it very extract interesting looking still images as well.
dates / 1 Week per project - July - Aug 2024
art direction / alfie
creative work / alfie
Digital marketing content to develop the company's visual language in unique areas.
POLYMER SCIENCE
Representing the formulation before it becomes RHEON.
"We are material science experts and we have mastery over the formulation. White Space and see-through liquid is the control. Differentiated from the rest of the industry but also from our blue Feel. It's unexpected. Feels high-tech but through a science lens, Clean lab, focussed chemistry. Singularity accentuates the focused feel. Looks like a professional photographer took it."
ADVANCED ENGINEERING
Representing the engineering mastery of RHEON LABS – These images show precision engineering, state-of-the-art techniques & equipment.
"High flash/contrast, metal, clean, emphasising the metallic nature, focus on interesting lighting, uniformity vs. complexity, form, monochrome."