project type / product launch collateral
dates / sept to feb 19 [part time]
art direction / alfie
creative work / alfie
This advert centred around idea of a virtual test lab where we could demonstrate the testing procedures of the labs.
Despite this being the first substantial piece of commercial CGI I did, I think that the general look of the stills stands up. The main thing I would revisit would be the cinematography, which is very weak here and something I focussed on subsequent to this work.
The advert featured on a number of different platforms, including US domestic television and in stadiums during the supercross.
fly racing launch
This was the earliest commercial 3D animation I created. The advert comprised 100% of CGI made by me using Blender.
The final advert was edited and published by FLY RACING (flyracing.com). It featured on US TV 38 times with an estimated 10,000,000 views. It was also played in 6 stadiums during Supercross events.